360° DIGITAL STRATEGY DRIVES TRIPLE SALES; FRAGRANCE LAUNCH BREAKS RECORDS

Love Fragrance Launch

Background:  

As this brand redefined itself with a fresh identity and product line, they needed their marketing to match these bold ambitions. The challenge? Launch their biggest prestige fragrance yet, aiming for a top 3 spot in their portfolio.

We crafted a strategy that balanced emotion with promotion, weaving their distinct visual language across both innovative and proven digital channels. The launch exceeded expectations, setting a new foundation for future campaigns while securing its place among the brand's top fragrances.

Challenge: Develop a digital communication approach to support the most ambitious fragrance launch in brand history; positioning the scent as a top 3 within the portfolio.

Solution: Guide current and potential buyers through a purchase path to discover, experience and purchase the product through...

• Blend of innovative digital channels and proven performers, ensuring both reach and engagement

• Distinctive brand visuals tailored to each platform's unique environment

• Strategic activation around key retail moments and cultural events

• Emotive storytelling paired with tactical promotional drivers to convert discovery into desire

Results:

• Surpassed sales plan by 232% for launch period; sustained momentum for new scent into Q4

• Surpassed impression goal +108% to plan, driving significant brand recall

• Measured traffic to site and store 178% to plan

• New customer acquisition beat plan by +20%

• Executed without incremental spend to plan