WHERE HEART MEETS HUSTLE.

Fractional CMO practice serving nonprofits, mission-driven organizations, and growth-stage companies that need transformational marketing leadership without a full-time executive. Current engagements span a historic 1,200-seat nonprofit performing arts organization and a mission-adjacent $350M regulated retail enterprise. Delivers brand strategy, donor and audience development, digital infrastructure, GTM frameworks, and team capacity building calibrated to each organization’s stage, resources, and goals. 

​Key Client Engagements:

Highly Regulated Rugged Outdoor & Tactical Equipment Company (~$350M Revenue) | March  2025 – May 2026

fCMO & Operating Partner

Partnering with the executive team to lead customer strategy and organizational transformation for an 85-year-old industry leader with deep mission alignment to law enforcement, military, and skilled trades communities, including purpose-driven campaigns supporting National Police Week, veteran programs, and the broader firearms and outdoor industry.

​​​

Non-Profit Regional Theatre Organization | May 2025 – Present

Strategic Marketing & Capacity Building Partner

Serving as fractional marketing, strategy, and capacity building partner for a community-anchored performing arts organization built in 1928. Leading brand elevation, digital transformation, donor development, and volunteer program infrastructure for a lean team managing 80+ productions and community events annually.

​​​

Iconic Women’s Fashion and Swimwear brand (~$200M Revenue) | December 2023 – November 2024

Head of Marketing

Led comprehensive marketing transformation for this fashion retailer, implementing data-driven, digital-first strategies that modernized go-to-market processes and drove measurable growth.

A results-driven and collaborative executive, spearheading marketing initiatives for a leading retail specialty brand, driving the brand evolution, customer persona development, and seamless omni-channel growth marketing planning to facilitate a successful business turnaround. Proactively focused on new customer acquisition while prioritizing retention with a keen eye on profitability. Delivering on KPIs, generating ~$220M in revenue and skillfully managing a substantial $40M budget. Directly reported to the Chief Executive Officer.

• Orchestrated a comprehensive brand refresh for Soft Surroundings, transforming the company's visual identity and ensuring alignment with the brand's values, resulting in increased customer engagement and brand loyalty.

• Transformed the media mix through data-driven insights, prioritizing digital and video channels to magnify brand awareness, engagement, and sales, propelling the brand forward with a diversified and impactful approach

• Implemented strategic initiatives resulting in a 10% improvement in repurchase rates, surpassing the set goal, while simultaneously outpacing New to File (NTF) targets by 10%.

• Successfully optimized the Customer Acquisition Cost (CAC) to profitability ratio, ensuring that first-time purchases were financially viable, leading to enhanced customer lifetime value and future business growth

Revamped growth for a dynamic start-up cruise line, spearheading a high-performing team to execute a multifaceted demand generation strategy. Led the development of a comprehensive customer program to boost engagement and share of wallet, while maintaining a laser focus on achieving business objectives through a balanced approach. Orchestrated a wide array of impactful marketing initiatives, including performance marketing, social media, customer lifecycle, partnerships, brand communications, and events. Responsible for a ten-member team and reported directly to the Chief Brand Officer.

• Designed and executed a customer framework that achieved an impressive 90% increase in new-to-file rates while maintaining favorable Customer Acquisition Costs

• Designed and implemented a dynamic team structure, effectively marrying the depth of the brand story development with performance-driven tactics to achieve and exceed business objectives. Simultaneously, restructured multiple marketing agency and technology agreements, resulting in an impressive cash favorability of over $1 million projected for 2022

• Seized the pandemic's unique opportunity to elevate brand recognition and cultivate a qualified customer database through a compelling event that drew the highest daily unique visitors to the site, surpassing any previous week. This event generated approximately $3 million in earned media and viral social buzz, effectively establishing a dedicated base of product enthusiasts and loyal customers

• Delivered meaningful integrated celebrity and media partnerships that delivered over $7M in earned media value through brand exposure and media partnerships

Responsible for driving profitable sales through customer acquisition and loyalty for one of the top fashion brands in the world; serving as a change agent by delivering and executing upon an integrated marketing roadmap including the restructure of customer marketing framework, customer contact strategy, implementation and activation of marketing technologies, and delivering profitable results on marketing drivers. Recognized as an empowering leader who is quickly able to synthesize business needs and apply those to marketing strategies. Leading team of twenty-seven, reporting into the CDMO supporting Victoria’s Secret brands.

• Proficient in developing scalable marketing touchpoints with processes and team structure to support growth. Managing annual marketing budget +$50 million, accountable for +$2.5B in sales

• Leading the organizational transition to develop a customer first program through a balanced Customer Contact strategy inclusive of Digital; in collaboration key stakeholders and senior leadership developed innovative customer contact strategies allowing for 1:1 targeting of customers while maintaining emotional connection and brand elevation

• Retooled analytics framework supporting Media and Email; lead collaboration with Finance and Data Science teams to develop of Mixed Media Analysis to better understand contribution of sales for promotions and digital media while reading attributable sales by driver, developed robust dashboard capabilities allowing the teams to quickly read/react to data

Revamped growth for a dynamic start-up cruise line, spearheading a high-performing team to execute a multifaceted demand generation strategy. Led the development of a comprehensive customer program to boost engagement and share of wallet, while maintaining a laser focus on achieving business objectives through a balanced approach. Orchestrated a wide array of impactful marketing initiatives, including performance marketing, social media, customer lifecycle, partnerships, brand communications, and events. Responsible for a ten-member team and reported directly to the Chief Brand Officer.

• Designed and executed a customer framework that achieved an impressive 90% increase in new-to-file rates while maintaining favorable Customer Acquisition Costs

• Designed and implemented a dynamic team structure, effectively marrying the depth of the brand story development with performance-driven tactics to achieve and exceed business objectives. Simultaneously, restructured multiple marketing agency and technology agreements, resulting in an impressive cash favorability of over $1 million projected for 2022

• Seized the pandemic's unique opportunity to elevate brand recognition and cultivate a qualified customer database through a compelling event that drew the highest daily unique visitors to the site, surpassing any previous week. This event generated approximately $3 million in earned media and viral social buzz, effectively establishing a dedicated base of product enthusiasts and loyal customers

• Delivered meaningful integrated celebrity and media partnerships that delivered over $7M in earned media value through brand exposure and media partnerships

Reporting to the Managing Partner, directed all online marketing for this largest privately-held interactive marketing firm in the Southeast. Worked closely with high-profile clients to conceptualize, design and implement online marketing initiatives including Paid Search, Display, email, analytics, site testing (A/B and MVT), site analysis, social media and digital strategies.  Managed staff of 9 including online SEM/SEO Specialists and Analytics & Optimization team.

Key clients included ADT, Kaplan University, Steiner Leisure, BankAtlantic, FPL, Office Depot, Tradestation Securities, Terremark, FedEx, Mutual of Omaha, Regent Seven Seas Cruises, Susan G Komen Foundation and Carnival Cruise Lines.

• Grew profitability 150% in one year with 200%+ forecasted growth for following year by restructuring Online Marketing Department for optimal productivity that supported business growth without adding staff

• Boosted department profitability by introducing new Analytics Team leveraging site analytics package adding four staff to headcount

• Reduced service/software fees by 20% and decreased media rates by 40% through contract renegotiations