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​Media Planning & Channel Mastery

Strategic Media Excellence: In today's fragmented media landscape, success requires mastering both traditional and emerging channels to reach audiences with precision and impact. I help organizations orchestrate sophisticated media strategies across digital platforms, print, and broadcast—optimizing every dollar through data-driven insights and automation. Drawing from extensive experience scaling integrated campaigns, I maximize media performance through:

  • Digital Media Innovation: Lead performance across paid search, social, programmatic, and emerging platforms 

  • Media Mix Optimization: Develop sophisticated strategies across digital, print, and broadcast 

  • Marketing Automation Excellence: Leverage marketing technology for personalized customer experiences 

  • Integrated Campaign Management: Execute multi-channel direct mail and catalog campaigns at scale 

  • Marketing Mix Performance Optimization: Drive continuous improvement through data-driven insights

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