Media Planning & Channel Mastery
Strategic Media Excellence: In today's fragmented media landscape, success requires mastering both traditional and emerging channels to reach audiences with precision and impact. I help organizations orchestrate sophisticated media strategies across digital platforms, print, and broadcast—optimizing every dollar through data-driven insights and automation. Drawing from extensive experience scaling integrated campaigns, I maximize media performance through:
Digital Media Innovation: Lead performance across paid search, social, programmatic, and emerging platforms
Media Mix Optimization: Develop sophisticated strategies across digital, print, and broadcast
Marketing Automation Excellence: Leverage marketing technology for personalized customer experiences
Integrated Campaign Management: Execute multi-channel direct mail and catalog campaigns at scale
Marketing Mix Performance Optimization: Drive continuous improvement through data-driven insights
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